The Blog

L&D/HR Survey Results – Content Curation for Learning


One of the biggest challenges for L&D is the changing needs of business that requires employees to have the capabilities and mindset to quickly learn and unlearn to keep up with the pace of change. While there is a deluge of content over the internet, this problem of plenty challenges Learning professionals to:

  • Use this widely available information to meet the organisational Learning requirements
  • Manage the information and cognitive overload at the organisational and personal level for learners
  • Extract and package information in a manner that is relevant, timely and concise

Our recent survey on our upcoming LearningCafe webinar highlights how Learning strategies are evolving so as to lift business performance and drive continuous learning. We surveyed 100+ L&D professionals.

Survey Insights

  • Content Curations growing popularity is undisputed, with most respondents indicating it to be a part of their learning strategy.
  • The accelerating speed of business and the growing challenge to do more with less certainly implies the need for L&D to acquire skills like Content Curation that helps to distil useful content.
  • Content Curation has given L&D a new way to keep up with the ever-increasing pace of Learning delivery goals by curating high-quality content in a short period of time.
  • The first step to effective Content Curation is to think of learners as consumers so as to curate the right learning resources that deliver the most value.
  • While finding meaningful learning effectiveness measures will always be L&D’s top priority, tracking learner engagement is considered to be the most robust metric for curated content.

Nearly all surveyed respondents, 81% report that they have made a significant start by adopting content curation as part of their learning strategy reflecting a tremendous progress in this area. While 12% said they were unsure, 7 % said they were yet to implement.

jeevan joshi content curation graphic1

L&D sees itself amid a role change, with 78% indicating L&D should take up Content Curation as a new skill. 18 % said they were unsure, while only 4% expressed the need to outsource it.

Our stats reflect the various benefits of Content Curation where 42% believe it drives employees towards continuous learning and 38% felt it provides high-quality content in a short span of time. The remaining 15% said it can bring about a diversity of thoughts and establish thought leadership, while only 5% felt it could help overcome budget and time constraints.

Among the top best practices for effective Content Curation, 71% indicated that understanding their employees was most critical followed by 21% who felt content selection is the second most important practice. Only 5 % said content distribution is important, while 3% said it is important to customize and contextualize the learning experience by annotating content.

While L&D teams move to newer methods of learning delivery, evaluating success by different metrics becomes equally important. 79% of our respondents felt tracking employee engagement can help decide if the curated content was useful and compelling to learners. 14% said the increase in time spent can help measure the success of the program while 7% said the frequency of visits to the curated site and the number of views & clicks it receives could be some of the key metrics.

Content Curation Webinar